Fashion Clothing Brand | De Novo Artem

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The Nova Bag🩵

The most effortless accessory for the everyday!

The Nova Bag🩵

The most effortless accessory for the everyday!

Styling my Nova bag every day of the week 💙💙💙💙she’s a versatile/ chic/ vibe

Styling my Nova bag every day of the week 💙💙💙💙she’s a versatile/ chic/ vibe

I somehow manage to forget to post this when the Nova bags first arrived with me, so I thought I would post it now 🙈 the Nova bags are of course available to shop on my website now! This evening is the last chance to shop the collection with 15% off - just use the code PAYDAY15 @ the checkout 🩵💙

Still undecided which is my fav colour, I wear both of mine equally!

I somehow manage to forget to post this when the Nova bags first arrived with me, so I thought I would post it now 🙈 the Nova bags are of course available to shop on my website now! This evening is the last chance to shop the collection with 15% off - just use the code PAYDAY15 @ the checkout 🩵💙

Still undecided which is my fav colour, I wear both of mine equally!

This weekend only use PAYDAY15 at the checkout for 15% off your order (across the entire collection) 🩵

This weekend only use PAYDAY15 at the checkout for 15% off your order (across the entire collection) 🩵

Your new most wanted.. the Nova Bag🩵💛

Your new most wanted.. the Nova Bag🩵💛

the Nova Laguna Bag styled effortlessly 🩵💙

the Nova Laguna Bag styled effortlessly 🩵💙

Hey 👋🏻 I thought it would be fun to see which recycled de novo scrunchie represents your personal style - let me know in the comments below 🩵

All of the scrunchies you see are made from napkins I have bought and collected in charity shops and recycled into these one of a kind scrunchies - even the trims are hand selected from deadstock🩵

Hey 👋🏻 I thought it would be fun to see which recycled de novo scrunchie represents your personal style - let me know in the comments below 🩵

All of the scrunchies you see are made from napkins I have bought and collected in charity shops and recycled into these one of a kind scrunchies - even the trims are hand selected from deadstock🩵

The Nova Bag 🥹🩵💙 the most versatile styling piece in my wardrobe! I love styling them with different looks I already own in my wardrobe 🥰

The Nova Bag 🥹🩵💙 the most versatile styling piece in my wardrobe! I love styling them with different looks I already own in my wardrobe 🥰

Little me would not believe it if I said I had a market stall at @oldspitalfieldsmarket yesterday! It’s always been somewhere I have dreamed of having my own stall🦋 the fact I got to do that with @urbanmakers_uk was so cool!

Thank you to my pals and lovely customers that came out and supported me and a massive shout out to my friend @jadee_emilymua who helped me for the day very last minute 🥰🦋 lucky in life to have such wonderful support crew!!

I will also be popping up here next month so keep your eyes peeled for the date!

Grateful always for this life and the little community I am growing here!

Love always,
Emilia x

Little me would not believe it if I said I had a market stall at @oldspitalfieldsmarket yesterday! It’s always been somewhere I have dreamed of having my own stall🦋 the fact I got to do that with @urbanmakers_uk was so cool!

Thank you to my pals and lovely customers that came out and supported me and a massive shout out to my friend @jadee_emilymua who helped me for the day very last minute 🥰🦋 lucky in life to have such wonderful support crew!!

I will also be popping up here next month so keep your eyes peeled for the date!

Grateful always for this life and the little community I am growing here!

Love always,
Emilia x

No better feeling than getting to wear your own designs… also pretty cool when they match perfectly! The de novo beanie and Nova bag are available to shop online 🩵

An exciting year ahead, grateful for this little community on here 🩵🦋

No better feeling than getting to wear your own designs… also pretty cool when they match perfectly! The de novo beanie and Nova bag are available to shop online 🩵

An exciting year ahead, grateful for this little community on here 🩵🦋

The nova Laguna bag online now 🩵

The perfect bag for every season, I’ve already used mine for airport travels, to the shops and hopefully to the beach some day soon! She really is a versatile gal🩵

Styled beautifully by my pal @ch.loelast

The nova Laguna bag online now 🩵

The perfect bag for every season, I’ve already used mine for airport travels, to the shops and hopefully to the beach some day soon! She really is a versatile gal🩵

Styled beautifully by my pal @ch.loelast

Ahhhhh the Nova bag is now live! Which is your fav colour? Im interested to see which will sell out first 🩵💛

Ahhhhh the Nova bag is now live! Which is your fav colour? Im interested to see which will sell out first 🩵💛

New recycled nylon bags will be dropping this Wednesday @ 7 PM!

So very excited🥰🩵

New recycled nylon bags will be dropping this Wednesday @ 7 PM!

So very excited🥰🩵

I wasn’t going to share this, however, this year is about growing and showing you all the behind the scenes of what it’s really like running your own business!

I really love the quality, fabric and colour of this sample I had made - however, the fit is totally off! What do you think, should I get it re-sized or go back to the drawing board?

#smallfashionbrand #businesstip #businessowner

I wasn’t going to share this, however, this year is about growing and showing you all the behind the scenes of what it’s really like running your own business!

I really love the quality, fabric and colour of this sample I had made - however, the fit is totally off! What do you think, should I get it re-sized or go back to the drawing board?

#smallfashionbrand #businesstip #businessowner

A very wonderful day taking some of my De Novo stock up to Elephant Stores in Elephant & Castle so you can shop it with @solocraftfair 🩵

You can shop pieces from the collection for the entire month of January, I can’t wait for you to be able to shop my designs in person 🩵 The shop also sells on behalf of 60 other independent small business every month, so the shop is well worth a visit!

So excited to start off the new year in a fabby way! Lots more to come for 2026 🥹🩵

A very wonderful day taking some of my De Novo stock up to Elephant Stores in Elephant & Castle so you can shop it with @solocraftfair 🩵

You can shop pieces from the collection for the entire month of January, I can’t wait for you to be able to shop my designs in person 🩵 The shop also sells on behalf of 60 other independent small business every month, so the shop is well worth a visit!

So excited to start off the new year in a fabby way! Lots more to come for 2026 🥹🩵

who’s hoping for a de novo beanie under the tree?🎄

I can’t wait to see all of your pictures wearing the beanie 🩵

who’s hoping for a de novo beanie under the tree?🎄

I can’t wait to see all of your pictures wearing the beanie 🩵

Last day to shop in time for Christmas! Order by 12 pm today 🩵 all postage will be upgraded to track 24 🩵

#girlythings #christmasgift #christmas2025

Last day to shop in time for Christmas! Order by 12 pm today 🩵 all postage will be upgraded to track 24 🩵

#girlythings #christmasgift #christmas2025

It’s been a super exciting week what with the drop of my new beanie hat design and now this…

You will be able to shop De Novo in person at @elephantparklondon with @solocraftfair for the month of January! I am so excited for this 🥰

The couple of markets I have previously attended have been an absolute joy and your feedback has been so so amazing! So the fact my designs can be stocked for a month in real life is such a fab way to start off 2026!

It’s been a super exciting week what with the drop of my new beanie hat design and now this…

You will be able to shop De Novo in person at @elephantparklondon with @solocraftfair for the month of January! I am so excited for this 🥰

The couple of markets I have previously attended have been an absolute joy and your feedback has been so so amazing! So the fact my designs can be stocked for a month in real life is such a fab way to start off 2026!

Taking the de novo beanie out into the wild this morning 🥹🩵

No better feeling, especially when you get to share the excitement with your bestie!

Thank you for all of your orders, it’s been so lovely to watch the orders come through consistently again (it’s been a while) and I am just overwhelmed and excited at your response!

Last order date is this Friday to be able to receive your beanie in time for Christmas! 🥹🩵

All the love,
Emilia 🩵

Taking the de novo beanie out into the wild this morning 🥹🩵

No better feeling, especially when you get to share the excitement with your bestie!

Thank you for all of your orders, it’s been so lovely to watch the orders come through consistently again (it’s been a while) and I am just overwhelmed and excited at your response!

Last order date is this Friday to be able to receive your beanie in time for Christmas! 🥹🩵

All the love,
Emilia 🩵

The beanie is live!!!🥹

Thank you for your orders so far, I am so excited for you to recieve yours!! They are the warmest most snuggliest addition to any fit 🩵

I had forgotten for a moment what it feels like to get one of your designs into the world (it’s been a while since my last drop went live) it’s good to be back 🥹🩵

The beanie is live!!!🥹

Thank you for your orders so far, I am so excited for you to recieve yours!! They are the warmest most snuggliest addition to any fit 🩵

I had forgotten for a moment what it feels like to get one of your designs into the world (it’s been a while since my last drop went live) it’s good to be back 🥹🩵

Yay!!! So chuffed to finally have new designs arriving with me for you guys 🩵🩵🥹🥹

Hopefully going to get these online this evening so you can shop them in time for Christmas!!!!🩵

#smallfashionbrand #girlythings

Yay!!! So chuffed to finally have new designs arriving with me for you guys 🩵🩵🥹🥹

Hopefully going to get these online this evening so you can shop them in time for Christmas!!!!🩵

#smallfashionbrand #girlythings

A little mini introduction to some of the ideas that have been floating around in my head, some of the designs you may be able to spot will be dropping very soon 🥹🩵

#smallfashionbrand #girlythings #smallcreator

A little mini introduction to some of the ideas that have been floating around in my head, some of the designs you may be able to spot will be dropping very soon 🥹🩵

#smallfashionbrand #girlythings #smallcreator

I just made this tabard, should I make some more? I kind of love it for layering this season 🫶🏻

#smallfashionbrand #smallcreator #girlythings

I just made this tabard, should I make some more? I kind of love it for layering this season 🫶🏻

#smallfashionbrand #smallcreator #girlythings

So obsessed with my new overlay piece I’ve sewn for De Novo 🥰

What do you think? Should I pop a pre-order online?

#smallfashionbusiness #smallfashionbrand #fashionbrand

So obsessed with my new overlay piece I’ve sewn for De Novo 🥰

What do you think? Should I pop a pre-order online?

#smallfashionbusiness #smallfashionbrand #fashionbrand

I’m often inspired by the fabric itself first, and then the design follows. This overlay piece was no different, I ordered the fabric immediately when I saw it online and instantly had a vision for it 🫶🏻

So happy with how it turned out, I love that it has the bows and the gingham and is a really versatile piece! Who would like one? i might pop them online soon🩵

#smallfashionbrand #smallcreator #girlythings

I’m often inspired by the fabric itself first, and then the design follows. This overlay piece was no different, I ordered the fabric immediately when I saw it online and instantly had a vision for it 🫶🏻

So happy with how it turned out, I love that it has the bows and the gingham and is a really versatile piece! Who would like one? i might pop them online soon🩵

#smallfashionbrand #smallcreator #girlythings

Spot the dog 😅

Anyone want first dibs on this t-shirt? I might pop her online today - that’s if I can bring myself to part with it 😂

#fashiondesigner #fashionbrand #smallcreator

Spot the dog 😅

Anyone want first dibs on this t-shirt? I might pop her online today - that’s if I can bring myself to part with it 😂

#fashiondesigner #fashionbrand #smallcreator

So happy with how this little up-cycle turned out, what do you think? Should I make some more? 🫶🏻

#smallfashionbrand #girlythings #smallcreator #handmadefashion

So happy with how this little up-cycle turned out, what do you think? Should I make some more? 🫶🏻

#smallfashionbrand #girlythings #smallcreator #handmadefashion

at some point in your 20’s (in my case late 20’s) your going to want to give up, and life will make you feel a little lost…

But you have to keep going 🫶🏻 knowing that if you trust the process and keep pursuing your dreams it has to eventually pay off (that’s what I’m telling myself anyway)

I’m trying to get my new designs out to you all as soon as possible, although there has been some slight delays in the manufacturing process, but fingers crossed it all works out 🤞🏻

#smallfashionbrand #girlythings #smallcreator

at some point in your 20’s (in my case late 20’s) your going to want to give up, and life will make you feel a little lost…

But you have to keep going 🫶🏻 knowing that if you trust the process and keep pursuing your dreams it has to eventually pay off (that’s what I’m telling myself anyway)

I’m trying to get my new designs out to you all as soon as possible, although there has been some slight delays in the manufacturing process, but fingers crossed it all works out 🤞🏻

#smallfashionbrand #girlythings #smallcreator

Cool girl gift guide under £25 🩷

I loved talking you through some of my top sale picks in the collection that you can pick up for a discounted price, which also make the perfect gift! 🩷

Let me know your favourite pieces in the collection that you would love to be gifted 🫶🏻

Cool girl gift guide under £25 🩷

I loved talking you through some of my top sale picks in the collection that you can pick up for a discounted price, which also make the perfect gift! 🩷

Let me know your favourite pieces in the collection that you would love to be gifted 🫶🏻

Just 4 of the blossom fleece left… and in the sale! For reference I am wearing a size large here so you can see the fit 🦋🫶🏻

Just 4 of the blossom fleece left… and in the sale! For reference I am wearing a size large here so you can see the fit 🦋🫶🏻

The de novo archive sale gift guide 🩷

Thank you for a fab weekend of orders it’s been lovely to get back into the swing of things! There’s still time left for you to be able to shop the archive sale!

I would love to know what you purchased in the sale, drop a comment down below if you have ordered over the weekend 🫶🏻

The de novo archive sale gift guide 🩷

Thank you for a fab weekend of orders it’s been lovely to get back into the swing of things! There’s still time left for you to be able to shop the archive sale!

I would love to know what you purchased in the sale, drop a comment down below if you have ordered over the weekend 🫶🏻

Our sale hot picks 🫶🏻🥹

The artem T has been super popular today - thank you for all of your orders so far! You have until Sunday to shop the archive sale 🫶🏻

What’s in your basket? let me know in the comments 🩷

Our sale hot picks 🫶🏻🥹

The artem T has been super popular today - thank you for all of your orders so far! You have until Sunday to shop the archive sale 🫶🏻

What’s in your basket? let me know in the comments 🩷

I thought why not let you in to a little sneak peak of some of the pieces that will be in the De Novo Archive sale on the 31st October!

I can’t believe some of the pieces I’ve decided to put in the collection, however, I wanted to say thank you to you all for sticking with me whilst I try and find my way back to de novo! So why not kick things off with some one-off prices in the archive sale!

You can expect to see De Novo OG styles, handmade one-offs and some newer staples!!

Looking forward to seeing what you shop on the 31.10.25 🫶🏻

I thought why not let you in to a little sneak peak of some of the pieces that will be in the De Novo Archive sale on the 31st October!

I can’t believe some of the pieces I’ve decided to put in the collection, however, I wanted to say thank you to you all for sticking with me whilst I try and find my way back to de novo! So why not kick things off with some one-off prices in the archive sale!

You can expect to see De Novo OG styles, handmade one-offs and some newer staples!!

Looking forward to seeing what you shop on the 31.10.25 🫶🏻

your favourite fleece is re-stocked for autumn with a very limited number available to shop 🥹

I might even be working on some new designs for the collection…. Finally!

your favourite fleece is re-stocked for autumn with a very limited number available to shop 🥹

I might even be working on some new designs for the collection…. Finally!

The last of this gorgeous fabric available to shop on my website 🩵🥹

The last of this gorgeous fabric available to shop on my website 🩵🥹

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